Analytics for product managers

Product analytics tools like Mixpanel or Amplitude are built for in-app behavior — funnels, retention, feature adoption. They're the wrong tool for the marketing site, docs, and pricing page, which is exactly where Orbit fits: a simple, shareable view of who's visiting before they ever sign up.

What makes analytics hard for product managers

• The in-app product analytics tool has nothing to say about the marketing site, docs, or pricing page.
• Getting a quick read on landing page or pricing page traffic means filing a request with a data analyst.
• Stakeholders — execs, sales — ask for traffic numbers and don't need or want a seat in the main analytics stack.
• Docs pages get ignored in the product analytics tool because instrumenting them there is overkill.

Where Orbit fits

• Boards for marketing site, docs, and pricingCombine the marketing site, docs, and pricing page into one Board to see how they perform together, without three separate report exports.
• Public share links for stakeholdersGive execs or sales a live link to check numbers themselves, instead of adding them as seats in the main product analytics tool.
• Owner / manager / view-only rolesGive stakeholders view-only access to traffic data without letting them touch site settings or other integrations.
• Single-screen dashboardA fast, readable view of pageviews and referrers that doesn't require the same ramp-up as a full product analytics report builder.