Firebase or Amplitude tells you what happens after someone installs your app — not who's landing on the marketing site trying to decide whether to. Orbit is built for that gap: the download page, the landing site, the app's marketing presence on the web, tracked with one script tag and no cookies. It doesn't track anything inside the app itself.
No — Orbit is a website analytics tool. It tracks your app's marketing site or landing page, not events, sessions, or behavior inside the mobile app itself.
No — those tools are built for in-app behavior tracking. Orbit is meant to run alongside them, covering the web presence (landing page, download page) they don't track.
Yes — Orbit's dashboard shows referrer sources, so you can see whether visits came from search, social, or a direct link before they hit the App Store or Play Store link.
No — the script is lightweight and loads asynchronously, so it should not meaningfully affect load time on a conversion-focused landing page.