Privacy-first analytics for EU businesses

For a lot of EU businesses, GDPR isn't a checkbox, it's a genuine constraint on what tools you're willing to put on the website. Orbit doesn't use cookies and doesn't collect the kind of personal data that triggers a consent requirement in the first place, so there's no banner to build, no consent-management platform to configure, and no legal review to schedule.

What makes analytics hard for eu privacy-conscious businesses

  • Legal or compliance review of every new analytics tool takes time the marketing team doesn't have.
  • A cookie consent banner is friction on every page, and getting it wrong is a real fine risk.
  • Customers increasingly distrust US big-tech analytics defaults and ask what data is being collected.
  • Needing visitor data retained longer than the 14-month window a lot of mainstream analytics tools default to.

Where Orbit fits

  • No cookies, nothing to consent toOrbit never sets tracking cookies or collects personally identifiable data, so it doesn't trigger GDPR's cookie-consent requirement — no banner, no consent-management platform.
  • GDPR-friendly by design, not by configurationThere's no setting to toggle or checkbox to find — Orbit is cookieless and low-data by default, not as an optional compliance mode.
  • Unlimited retention on paid plansStarter and Unlimited plans keep your traffic history indefinitely, useful if you need to show data trends over years, not just the last 90 days.
  • Owner / manager / view-only rolesControl exactly who inside the business can see or change analytics data, useful when compliance staff need visibility without edit access.

Frequently asked questions

Is Orbit actually GDPR-compliant, or does it just avoid the cookie banner?

Orbit avoids the cookie banner because it doesn't collect the personal data that requires consent in the first place — no cookies, no cross-site identifiers, no fingerprinting. That's a stronger privacy position than a tool that just hides its cookie prompt.

Where is Orbit's data hosted, and can we self-host it ourselves?

Orbit is a hosted service built on the open-source Umami project; it doesn't offer self-hosting, so your data lives on Orbit's infrastructure rather than a server your organization controls.

Do we still need a consent management platform (CMP) alongside Orbit?

Not for Orbit's own tracking — since it collects no cookies or personal identifiers, there's nothing for a CMP to manage. You'd only need one if other tools on your site, like ad pixels or chat widgets, require it.

Can we control which employees inside the organization see analytics data?

Yes — owner, manager, and view-only roles let you restrict who can edit sites versus who can only view the dashboard, useful for compliance or leadership oversight.

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