A plumber, salon, or dental practice doesn't need a report library — it needs to know if the website is doing anything at all. Orbit's single-screen dashboard answers that without a marketing hire, and there's no cookie banner popping up for a customer trying to find your phone number on their phone.
Very little — it's one script tag added to your site (through your website builder or WordPress plugin, for example), after which pageviews start showing up automatically.
For most local service businesses with one website and moderate traffic, yes — the free plan covers 1 website with 90-day data retention.
Not because of Orbit itself — it sets no cookies. If you run other tools that do use cookies, like ad pixels or chat widgets, those may still require consent separately.
Yes — Orbit shows referrer sources, so you can see whether visits are coming from a Google Business listing, a review site, or direct/search traffic.