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How to Add Orbit Analytics to a BigCommerce Store

BigCommerce's Script Manager exists specifically so merchants can add third-party scripts without editing raw theme templates — set the placement to head and all pages, and Orbit covers the whole storefront.

Setup steps

  1. Go to Storefront > Script ManagerIn the BigCommerce control panel, this is the dedicated interface for adding third-party scripts without touching theme files.
  2. Create a new scriptClick Create a Script, name it something like "Orbit Analytics", and paste the Orbit script tag as its content.
  3. Set placement to Head and location to All PagesScript Manager lets you choose where the script loads (head vs. footer) and which pages it applies to — choose head, on all pages, so it covers product, category, and cart pages.
  4. Save and verifySave the script, then visit the live storefront and confirm the visit registers in Orbit's dashboard.

Frequently asked questions

Does Script Manager cover BigCommerce's hosted checkout too?

Not necessarily — depending on your checkout type (standard vs. optimized/custom checkout), checkout can run on a separate flow, so confirm coverage there separately if checkout-page tracking matters to you.

Is Script Manager available on every BigCommerce plan?

Yes — Script Manager is a standard part of the BigCommerce control panel across plans, not a paid add-on.

Does this work with a headless BigCommerce storefront?

No — Script Manager only injects into BigCommerce's own Stencil-themed storefront. On a headless setup (e.g. a custom frontend), add the script directly to that frontend's head template instead.

Will this conflict with BigCommerce's built-in tracking integrations?

No — Script Manager is designed to run multiple independent third-party scripts side by side without conflict.

Other integrations

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