Analytics for e-commerce stores

A cookie banner competing for attention with an add-to-cart button is a conversion problem an e-commerce store doesn't need. Orbit tracks storefront traffic without cookies, shows live visitor counts during a sale, and adds session recordings so you can watch exactly where shoppers hesitate on the product and checkout pages.

What makes analytics hard for e-commerce stores

  • A GDPR cookie banner adds friction right before the moment a shopper is deciding to buy.
  • Multiple storefronts — regional sites, sub-brands — each need their own analytics login.
  • Knowing traffic went up during a sale is easy — knowing where shoppers dropped off on checkout is not.
  • Heavy analytics scripts slow down product pages that are already image-heavy.

Where Orbit fits

  • No cookies at checkoutOrbit doesn't set tracking cookies, so there's no consent banner competing with your add-to-cart or checkout buttons for a shopper's attention.
  • Real-time visitor countWatch traffic arrive live during a flash sale or email blast instead of waiting for a report to refresh the next morning.
  • Session recording and heatmapsWatch recorded sessions or heatmaps on product and checkout pages to see exactly where shoppers scroll, hover, or abandon before buying.
  • Boards across storefrontsIf you run more than one storefront — regional sites, sub-brands — see traffic from all of them in one combined Board.

Frequently asked questions

Does Orbit track individual purchases or revenue?

No — Orbit tracks pageviews, visitors, and referrers, not order data or revenue. It answers 'how much traffic and where from,' not 'what did they buy.'

Will Orbit slow down my Shopify store's page load?

No — Orbit's tracking script is lightweight by design and loads asynchronously, so it doesn't add meaningful weight to already image-heavy product pages.

Can I see where shoppers abandon checkout?

Yes, with optional session recording and heatmaps enabled on your store, you can watch where visitors scroll and click through the checkout flow itself.

Do I need a cookie banner if I install Orbit alongside my store's existing tools?

Orbit itself sets no cookies and needs no banner, but if you also run cookie-based tools like ad pixels or cart-recovery apps, those may still require consent — Orbit doesn't remove that requirement for other scripts.

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Free for 1 website, no card required.