Heap automatically captures every user interaction in your product without manual event tagging, aimed at teams doing deep behavioral analysis. Orbit tracks website traffic with a script tag and gets out of your way — different tools for different jobs.
| Feature | Orbit | Heap |
|---|---|---|
| Cookies required | No cookies | Yes, cookies used |
| Setup | One script tag | Autocapture SDK, more configuration for clean data |
| Best fit | Marketing sites, traffic reporting | In-product behavioral analysis |
| Pricing transparency | Published flat pricing | Usage-based, often sales-assisted |
Heap answers "what did users do inside my product" better than any traffic tool. Orbit answers "how many people are visiting my site and where from" without the autocapture overhead Heap needs for its deeper questions.
Yes, Heap uses cookies and device identifiers to stitch together user sessions across visits, which its retroactive analysis features depend on. Orbit sets no cookies.
It can track one, but Heap's autocapture and pricing are built around in-product behavioral analysis, not lightweight marketing-site traffic reporting — Orbit is the simpler fit for that.
Heap's pricing is usage-based on tracked sessions/users and typically requires talking to sales above the free tier. Orbit's pricing is flat and published: free, €4.99/mo, or €12.99/mo.