Amplitude is built for large product teams running deep behavioral and predictive analysis at scale. Orbit is built for anyone who wants a fast answer to "how's my site doing" without a data team to maintain the tracking plan.
| Feature | Orbit | Amplitude |
|---|---|---|
| Target team size | Solo to mid-size teams | Larger product/data teams |
| Cookies required | No cookies | Yes, cookies used |
| Setup effort | Minutes | Requires a defined tracking plan |
| Predictive analytics | Not offered | Core feature |
| Pricing | Published, from free | Enterprise, typically sales-assisted |
If you have a data team and need predictive cohorts across web and mobile, that's Amplitude's territory. If you want to open a dashboard and immediately understand your traffic, Orbit skips the tracking-plan project entirely.
For most small sites and early-stage products, yes — Amplitude's strength is behavioral cohorts and predictive analytics at scale, which needs real event-tracking discipline to pay off. Orbit gives useful traffic numbers with none of that setup.
Yes, for identifying users across sessions and devices. Orbit is cookieless.
Predictive analytics, behavioral cohorts, and cross-platform (web + mobile) user journeys — all genuinely valuable for a data team, not needed to answer "is my traffic growing."