CCPA compliance means handling the personal information of California residents according to the California Consumer Privacy Act, which grants consumers rights including knowing what data is collected about them, requesting its deletion, and opting out of its sale or sharing to third parties.
Unlike GDPR's consent-first model, CCPA's default approach is opt-out rather than opt-in for most data collection, with its most distinctive requirement being a clear mechanism — commonly a 'Do Not Sell or Share My Personal Information' link — for consumers to object to data sale or sharing. For website analytics, this matters mainly when data is shared with or sold to outside parties like ad networks; analytics that stays first-party typically falls under lighter obligations.
An ecommerce site sharing visitor browsing data with an ad network in exchange for more targeted advertising would need to offer California visitors a clear opt-out mechanism under CCPA, since that arrangement falls under the law's definition of a "sale" of personal information.
No, but it does have thresholds — CCPA generally applies to for-profit businesses meeting certain criteria, such as annual gross revenue over $25 million, handling personal data of 100,000+ consumers, or deriving significant revenue from selling personal data.
CCPA is generally opt-out based, meaning consumers must actively decline data sale or sharing, while GDPR is largely opt-in, requiring consent before processing — CCPA's core mechanism is opting out of sale, not consenting to processing.
It significantly reduces them — CCPA's most analytics-relevant requirement centers on the sale or sharing of personal information, so a first-party setup that doesn't share visitor data with third parties sidesteps the law's central trigger.