Adobe Analytics is an enterprise reporting suite typically deployed by large organizations with dedicated analytics teams. Orbit exists for everyone else — teams who need clear numbers without an implementation consultant.
| Feature | Orbit | Adobe Analytics |
|---|---|---|
| Target organization size | Small to mid-size teams | Large enterprises |
| Cookies required | No cookies | Yes, cookies used |
| Implementation effort | One script tag | Tag management, data layers, governance |
| Pricing transparency | Published flat pricing | Enterprise contracts, not publicly listed |
Adobe Analytics is built for enterprise scale and governance most teams don't need. Orbit is the tool for teams who want to skip the implementation project and just see their numbers.
Large enterprises, often already using other Adobe Experience Cloud products, with dedicated analytics or marketing-ops teams to manage the implementation.
No, it relies on cookies and other identifiers for its reporting and segmentation, generally requiring a consent-management setup for GDPR compliance. Orbit sets no cookies.
Adobe Analytics implementations commonly involve a tag-management platform, custom data layers, and ongoing governance. Orbit is a single script tag with an immediately usable dashboard.